Creating "New value" meaning of it's existence according to brand new idea and
the realization of innovation that produce big change socially.

We are committed to the development of organization and
people who take spontaneous idea and action,
adopt new technology and new idea beyond our stereotype
about existing things and structure, create new values and
innovate on social contribution.
We assume that our mission. We continue to give our partner,
organization, and stakeholders value with innovation.

Not only in Japan but in the world, we also take a mission
that we spread superior products from Japan and "hospitality" quality representing Japan.